Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBCCO203A Mapping and Delivery Guide
Conduct customer contact

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBCCO203A - Conduct customer contact
Description This unit describes the performance outcomes, skills and knowledge required to respond effectively to customer contact.Competence in this unit requires responding to a wide range of customer enquiries and contacts over a variety of communication methods. Compliance with organisational, legislative and regulatory requirements is required, as is the ability to respond in a manner that meets both customer and business needs.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies in customer contact environments where a variety of communication channels and technologies are used and contact is inbound or outbound.This work is undertaken with some supervision and guidance.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare for customer contact
  • Obtain and study product or service details relating to customer contact
  • Study prepared contact guides or scripts
  • Locate sources of information that may be required to develop product and service expertise
  • Develop a clear understanding of enterprise policies and procedures and personal targets or key performance indicators (KPIs)
  • Develop proficiency with equipment and systems to effectively and efficiently manage contact
  • Clarify details as required with relevant personnel
       
Element: Provide quality service in response to customer queries
  • Use technology to respond to customer queries
  • Greet customer according to enterprise protocol and in a manner that encompasses cultural diversity
  • Establish and clarify customer needs
  • Satisfy customer needs promptly, efficiently and effectively to maximise customer satisfaction and minimise delays and the need to refer customer elsewhere
  • Respond to customer concerns in a positive manner and in line with enterprise policy for complaint resolution
  • Treat customer with respect and courtesy, and enhance and develop customer loyalty
  • Complete followup action according to contact escalation policy, timeframes, business rules and practices, and in line with customer expectations
       
Element: Arrange provision of a product or service
  • Respond appropriately to customer requirements and identify relevant options
  • Select appropriate product or service in consultation with customer
  • Agree actions or orders with customer giving consideration to maximising value and service delivery to customer
  • Consider customer retention options that can be applied to the contact
  • Use clear, simple and easy to understand language and ensure responses are comprehensive
       
Element: Respond to customer enquiries
  • Adapt to the requirements and expectations of various customers when working in an outsource environment and dealing with multiple customer bases
  • Escalate enquiries or orders that cannot be satisfied immediately
  • Supply followup information to customer as required and in a timely manner
  • Observe organisational regulations and standards throughout transaction
  • Record details of contact according to policy
  • Record and report difficulties not escalated but that may present an opportunity for continuous improvement
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

record data accurately

demonstrate knowledge of:

enterprise products and services

compliance requirements

performance targets

meet agreed standards of contact

use technology, which may be modified for use by people with a disability.

Context of and specific resources for assessment

Assessment must ensure access to:

IT and telecommunications equipment

workplace information and data

performance management records and data

quality assurance guidelines and call/contact guides.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance by the candidate

direct observation during contact (may be done by double jacking on telephone system)

review of documentation of performance against targets

review of quality assurance feedback

review of accuracy of data and record entry

oral and/or written questioning to assess knowledge of the enterprise, legislative and regulatory requirements, and products and services

observation of practical demonstration of sourcing required information.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBCCO301B Use multiple information systems

BSBCUS301B Deliver and monitor a service to customers.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to articulate effectively over the required channels

customer service skills to deliver required level and quality of customer service

interpersonal and communication skills to:

establish rapport and build relationships with customers from a range of backgrounds

handle difficult customers

listen and question to understand and clarify the needs of customers

use clear, simple and easy to understand language

numeracy skills to analyse, calculate and validate data

planning and organising skills to manage own tasks within required timeframes

selfmanagement skills to:

comply with policies and procedures

manage stress

seek learning and development opportunities

time-management skills to handle peak periods of activity in a positive and enthusiastic manner.

Required knowledge

operational environment – customer base, company products and services

organisational communication channels

organisational performance and customer service expectations

organisational policies, procedures, protocols and guidelines, including financial delegation policy

principles of customer service

stress and time-management techniques

technology and systems.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customer contactmay include:

email and other electronic communications

facetoface

facsimile

internal, external and outsourced customers

letter

telephone.

Contact guides or scriptsmay relate to:

contact-closing technique

contact flow

features and benefits of product or service

greeting etiquette

pricing

regulatory, legislative and organisational requirements.

Sources of informationmay include:

brochures and pamphlets

campaign briefs

internet and intranet

instruction or product manuals.

Product and service expertisemay include:

knowledge of the features and functions of:

goods, products and services

ideas

infrastructure

private and public sets of benefits.

Enterprise policies and proceduresmay include:

adherence to scheduling

financial and decision-making delegations

referral and escalation paths

scope of the services to be provided.

Equipment and systemsmay include:

computer and telecommunications equipment, which may be modified for use by people with a disability

information management systems

workflow management systems.

Technologymay include:

multichannel communication, including:

computer equipment

telecommunications equipment.

Responding appropriatelymay include:

recording details in enterprise systems

discussing, agreeing and recording supply arrangements with customers

discussing and agreeing on payment options with customers

conducting a credit check.

Customer retention optionsmay include:

loyalty programs or incentives

offering value-added services or products

recontracting

special offers as determined by the enterprise from time to time.

Outsource environmentmay include customer contact environment:

servicing customers of another enterprise or business unit by agreement

taking contacts for multiple enterprises

taking overflow calls for another enterprise.

Organisational regulations and standardsmay include:

Consumer Credit Code

Do Not Call Register

equal employment opportunity and antidiscrimination legislation

freedom of information

industry-specific codes, regulations and legislation

occupational health and safety legislation

Privacy Act

Trade Practices Act/Competition and Consumer Act

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Obtain and study product or service details relating to customer contact 
Study prepared contact guides or scripts 
Locate sources of information that may be required to develop product and service expertise 
Develop a clear understanding of enterprise policies and procedures and personal targets or key performance indicators (KPIs) 
Develop proficiency with equipment and systems to effectively and efficiently manage contact 
Clarify details as required with relevant personnel 
Use technology to respond to customer queries 
Greet customer according to enterprise protocol and in a manner that encompasses cultural diversity 
Establish and clarify customer needs 
Satisfy customer needs promptly, efficiently and effectively to maximise customer satisfaction and minimise delays and the need to refer customer elsewhere 
Respond to customer concerns in a positive manner and in line with enterprise policy for complaint resolution 
Treat customer with respect and courtesy, and enhance and develop customer loyalty 
Complete followup action according to contact escalation policy, timeframes, business rules and practices, and in line with customer expectations 
Respond appropriately to customer requirements and identify relevant options 
Select appropriate product or service in consultation with customer 
Agree actions or orders with customer giving consideration to maximising value and service delivery to customer 
Consider customer retention options that can be applied to the contact 
Use clear, simple and easy to understand language and ensure responses are comprehensive 
Adapt to the requirements and expectations of various customers when working in an outsource environment and dealing with multiple customer bases 
Escalate enquiries or orders that cannot be satisfied immediately 
Supply followup information to customer as required and in a timely manner 
Observe organisational regulations and standards throughout transaction 
Record details of contact according to policy 
Record and report difficulties not escalated but that may present an opportunity for continuous improvement 

Forms

Assessment Cover Sheet

BSBCCO203A - Conduct customer contact
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBCCO203A - Conduct customer contact

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: